Relationships today look very different than they did even a decade ago. More people are choosing to stay single longer, while couples are looking for new ways to keep connection and intimacy strong.

Recent research shows 69% of single Americans say they are happy remaining single, and many are focusing on personal growth and independence. At the same time, solo intimacy products have become more common, with over 50% of women and 37% of men reporting they use them on their own as part of sexual wellness and self-care.

But these products are not just for people who are single.

For couples, communication and playfulness remain key to long-term relationship health. Studies show nearly 87% of people who openly discuss intimacy with their partner report higher satisfaction in their relationships. In fact, over half of couples who own adult novelties say they use them together, often as a way to explore new experiences and strengthen connection.

Adding something new into a relationship — whether it’s travel, hobbies, or intimacy products — can help couples avoid falling into routine. Surveys show 1 in 4 couples say their relationship occasionally falls into a “rut,” and trying new experiences together can help rekindle excitement.

Benefits for Older Couples

For older adults and long-term partners, these products can play an even more meaningful role. As people age, physical changes can affect intimacy, but communication and creativity often help couples maintain a fulfilling connection.

Studies show that many adults over 50 remain sexually active, and products designed for comfort, stimulation, and shared experiences can help couples adapt to these changes. For many partners, they simply add fun, laughter, and closeness that keeps relationships vibrant well into later years.

The Bottom Line

Adult novelties are increasingly viewed not as replacements for relationships, but as tools that support them. Whether someone is single, in a new relationship, or celebrating decades with a partner, the common thread remains the same:

communication, curiosity, and a little fun can strengthen connection at any stage of life.

Introducing the Love Shack Collection by MSN Packaging

As conversations around intimacy, self-care, and healthy relationships continue to evolve, MSN Packaging is excited to bring back our Love Shack novelty collection.

This line is designed not only for retailers and wholesalers but also for those looking to create fun, social experiences centered around wellness, connection, and confidence.

Think of it like a modern twist on the classic home party — similar to a Pampered Chef Facebook Parties, but focused on self-care, laughter, and personal enjoyment.

Our Love Shack line creates opportunities for:

• Wedding and bachelorette parties
• Girls’ night gatherings and home parties
• Couples looking to explore new experiences
• Personal wellness and self-care
• Retailers and wholesalers seeking unique novelty products

For wholesalers and retail partners, MSN Packaging offers the ability to support this growing market with quality novelty items, packaging solutions, and distribution opportunities designed to make these products accessible and approachable.

Whether someone is celebrating a special occasion, hosting a fun gathering with friends, or simply looking to add a little extra excitement to life, the goal remains the same:

helping people feel confident, connected, and empowered to enjoy themselves.

The Love Shack collection is about bringing a little more fun, laughter, and openness into everyday life — because sometimes the best relationships start with learning to enjoy ourselves first.