While April 20th, or 420, has long been considered the high holiday of cannabis, there's a newer date on the green calendar that’s been gaining serious traction—July 10th, aka “710.” Known affectionately as “Dab Day,” 710 celebrates cannabis concentrates, oils, and all things dabs. But where did it come from, and how are brands evolving to meet this moment with cutting-edge packaging and marketing strategies?
🔥 The Origins of 710
Unlike 420, which traces its roots back to the 1970s, 710 is a more recent phenomenon. The number 710, when flipped upside down, resembles the word “OIL”—a direct nod to cannabis oil and extracts. As dabbing became more mainstream in the early 2010s, the community latched onto 710 as the unofficial holiday for concentrate connoisseurs.
By 2013, “710” had moved from underground slang to full-blown celebration, with events, merch, and specialized product drops. Now, it’s a cultural mainstay for cannabis brands looking to connect with a younger, more tech-savvy consumer base that favors potency, innovation, and clean consumption.
📦 What’s New in Packaging for 710?
As the cannabis space matures, packaging is no longer just about compliance—it's a key player in branding and user experience. For 710 2025, the focus is on premium, sustainable, and user-friendly packaging designed specifically for dabs, oils, and extracts.
Here’s what’s trending:
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Child-Resistant Concentrate Jars: Compact, compliant, and tamper-evident solutions that ensure safety without sacrificing aesthetics.
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Custom Silicone and Glass Containers: Heat-resistant materials with sleek branding options give dabbers a functional and stylish experience.
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Eco-Friendly Options: Compostable pouches and recyclable containers are now in high demand, especially among Gen Z consumers prioritizing sustainability.
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QR-Enabled Packaging: Track-and-trace, lab results, and even immersive AR experiences are being added to packaging, turning a simple container into a dynamic marketing tool.
MSN Packaging Inc. is at the forefront of this shift, offering a wide range of innovative child-resistant packaging specifically designed for concentrates. From custom-branded glass jars to tamper-proof dab containers, we’ve got the solutions that meet both your compliance needs and your creative vision.
🚀 Marketing Strategies for 710 in 2025
As consumer expectations evolve, cannabis marketing needs to do more than just catch eyes—it needs to create community and tell a story.
This year, brands are getting creative with:
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Limited-Edition Drops: Exclusive 710 strains, flavors, or concentrates with matching packaging create urgency and FOMO.
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Collaborations: Partnering with artists, influencers, or extract brands to develop co-branded lines is on the rise.
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Experience-Based Campaigns: From “Dab Day” pop-ups to virtual tasting events, experiential marketing is key to building brand loyalty.
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Social-First Content: Platforms like Instagram, TikTok (where allowed), and Discord are seeing increased use to build excitement leading up to 7/10.
Let MSN Packaging Inc. be your marketing partner. Our custom printing, rapid turnaround times, and deep industry knowledge help you align your brand with the hype of 710—without compromising on compliance or quality.
💡 Final Dab
710 is more than just a flipped number—it’s a powerful brand moment for concentrate companies to stand out in a crowded market. As the cannabis industry continues to grow, the brands that embrace smart packaging and strategic marketing will be the ones consumers remember.
MSN Packaging Inc. is proud to support brands big and small with the tools they need to shine on Dab Day and beyond. Ready to elevate your concentrate game? Let’s get packing.
Contact us at MSN Packaging Inc. to learn more about our full line of child-resistant, concentrate-ready packaging solutions—built for safety, designed for the culture.